What Cigarette Packaging Colors Really Mean
The FDA made this switch due to safety concerns. Words like “light,” “mild,” and “low” lulled consumers into thinking that these cigarettes were safer than regular cigarettes, keeping them from trying to quit smoking. In reality, all cigarettes are equally dangerous. In many cases, cigarette manufacturers have responded by simply removing the banned words from their cigarette packages and letting the colors do the talking. For example, now blue, gold, and silver are typically reserved for the supposedly milder products, while red is used for traditional cigarettes and the color green for menthol cigarettes....